Where the heck's my broadband?

When almost 200 of you signed the petition started at the beginning of 2006 urging AT&T to step up or get out of the county, AT&T put itself on record in late April in Bob Walter's Sacramento Bee column that it would expand broadband availability in the county by the end of the year.

But don't call up AT&T's high speed Internet department and expect to place an order for service considering that year end is just a couple of weeks away. When I did this week, I was told that was impossible because there's no planned date for rolling out service in my broadband black hole not far from U.S. 50.

Par for the course for Ma Bell despite speedy sounding rhetoric in 2002 "Project Pronto" (It wasn't) and AT&T's latest "get ready, it's coming" hype, "Project Lightspeed."

75% of residences have broadband connections

A study by Nielsen/NetRatings estimates that more than three fourths of American homes have high speed connections to the Internet, according to this Associated Press story via MSNBC.

That number is undoubtedly far lower in El Dorado County, which continues to be plagued by gaping broadband black holes where neither AT&T nor Comcast provide service, leaving residents to choose between the unfeasible -- dial up -- and the undesirable -- satellite.

Broadband will determine outcome of cable vs. telco market share struggle

The key determinant whether telcos such as AT&T or cable companies like Comcast come to dominate in El Dorado County and elsewhere is what each offers in the way of high speed Internet.

"That battle that is going on in the marketplace is really focused around the broadband connection," Oren Shaffer, telco Qwest's chief financial officer, told MarketWatch in this article that appeared today.

That's doubly true in much of "dark" El Dorado County where neither AT&T nor Comcast offers broadband connections. The first to enter these areas with a robust broadband product will over the short term have the market to themselves to sell bundled services and set the stage to develop long term loyalty among residents who have waited far too long for high speed Internet access.

Caught flat footed by Internet, telcos ponder their future

America's telcos were caught flat footed by the rapid rise of the Internet that has left them pondering what business they are in, according to this Reuters article appearing in VAR Business:

A decade into the Internet era, it is becoming clear to former telecommunications monopolies that they may not have what it takes to operate at Internet speed.

"The integrated telco model is broken. All innovation is coming from the edge of the Internet. It's coming from companies other than telecom companies, from the likes of Google, Amazon," said James Enck, an analyst at Daiwa Securities in London.

Schwarzenegger names 21 to California Broadband Task Force

Governor Arnold Schwarzenegger today announced the appointment of Ellis Berns, Rachelle Chong, William Geppert, Charles Giancarlo, Paul Hernandez, William Huber, Christine Kehoe, Wendy Lazarus, Lloyd Levine, Michael Liang, Bryan Martin, Timothy McCallion, Sunne Wright McPeak, Milo Medin, Peter Pardee, Peter Pennekamp, Debra Richardson, Rollin Richmond, Larry Smarr, Jonathan Taplin and Emy Tseng to the Broadband Task Force.

Click here for news release.

Under the executive order Schwarzenegger signed to create the Broadband Task Force, it is to provide the governor a preliminary report by the end of January, 2007 that identifies "administrative actions that can result in immediate promotion of broadband access and usage within California."

Apparently the governor has opted to appoint a blue ribbon commission to examine the issue. What's missing however is the consumer perspective and particularly the consumer point of view from outside California's urban centers where broadband availability leaves much to be desired.

All dressed up with nothing to sell

Some of you may have noticed that I've opened Eldo Telecom to advertisers. The ads you see are not placed by human beings, but by Google's so-called "ad bots" that seek out blogs that accept advertising based on automatic key words searches. Ads you see appearing here aren't chosen by me and don't necessarily represent an endorsement of what's being advertised -- and certainly no guarantee it's even available.

Take for example Comcast's pitch for its high speed Internet services that has appeared today. Many El Dorado County residents clicking on the link are likely to find Comcast has no such service to sell them. That's because Comcast's marketing is also on automatic, run by cyber robots. Going to Comcast's Web site and typing in Camino's ZIP Code, 95709, for example, will produce a message that Comcast's TV programming and high speed Internet service are available in 95709. Not necessarily true. It's only available in parts of the ZIP Code.

Both Comcast and AT&T advertise as if they can deliver broadband to all of El Dorado County when in fact both cover only limited parts of the county. It's not exactly a formula to win the hearts of minds of consumers and violates the maxim of marketing experts to avoid creating customer expectations that cannot be fulfilled.