Wednesday, September 17, 2014

Don't call it broadband

It's time to relegate the term "broadband" to the history books. Along with "high speed Internet." The reason is these terms are no longer appropriate in the 21st century when fiber optic cables can deliver 1 gigabit and greater bandwidth to customers.

Exhibit A in the case against "broadband" is none other than the legacy incumbent telephone companies that coined the term in the 1990s to differentiate what was then called "advanced services" from dialup narrowband service. They want to dictate to consumers what constitutes "broadband" and "high speed" and what they consider good enough using technologically obsolete and rapidly outdated standards. Their other motivation is to preserve pricing schemes based on contrived scarcity that treat Internet service like a consumption-based utility where consumers pay more for higher speeds and bandwidth tiers similar to those used in water and electricity service.
Using the terms "broadband" and "high speed Internet" allows the legacy telephone and cable companies to control the conversation by defining what constitutes "broadband" and "high speed Internet."

It also misdirects resources. If the United States had uselessly wasted time and effort in the 1920s and 1930s debating the definition of electric power service (the number of volts, amps, etc.), electrification of much of the nation would have been significantly delayed.

It's time for consumers to take control and define for themselves what constitutes high quality Internet telecommunications services that meet their needs and provide good value and service for their money.

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