Wednesday, August 25, 2010

Richard Florida still doesn't get it

Richard Florida apparently hasn't gotten the memo that information-based work -- performed by what Florida calls the "creative class" -- isn't bound by geography in the Internet age.

In a post on The Atlantic blog this week titled Where the Creative Class Jobs Will Be, Florida wrote as follows:

The good news is that creative class jobs will continue to grow and provide high-wage, high-skill employment for a large and significant share of the American workforce. It's important to recognize that not all of these jobs require college degrees. Though nearly three-quarters (72 percent) of college graduates go on to do this kind of work, four in 10 creative class workers do not hold college degrees, according to analysis by my colleagues at the University of Toronto's Martin Prosperity Institute. The bad news is that creative class jobs will be geographically concentrated. (Emphasis added)

Wrong. The bad news is Florida is still thinking inside the box of a pre-Internet world where creative work could only be done in office buildings in metro areas.

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