Monday, June 18, 2007

AT&T sells broadband at $10 a month while others go begging

I don't know which is more pathetic: the story or the headline AT&T Lures Dialup Holdouts with Discount DSL Service.

The item illustrates how blatantly distorted AT&T's broadband market strategy has become where too many AT&T subscribers can't get wireline-based broadband at any price -- even $50 a month -- let alone at a "lifeline" rate of 10 bucks a month.

And as for "broadband holdouts," the real holdout is Ma Bell herself and her intransigent refusal to deploy broadband to many neighborhoods where customers are left without a choice for wireline broadband and left twisting in the wind on the dark side of the digital divide.

Seems to me that it's time for new management at AT&T that instead of turning a blind eye to unserved markets looks for ways of profitably serving them. Selling DSL at $10 a month while leaving vast areas without wireline-based broadband simply doesn't make sense.

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