Monday, January 15, 2007

Telcos need to revamp one size fits all broadband pricing

The conventional wisdom is telcos drag their feet on expanding land line broadband access because they cannot make money offering the service. The problem is their one size fits all broadband pricing scheme that fails to differentiate between areas where deployment costs are higher. Where broadband might be profitable in an urban area, it may not be outside urban areas that require additional equipment and infrastructure.

Clearly, telcos need to take a hard look at revising pricing for broadband instead of leaving gaping broadband black holes in much of their service areas. I suspect many folks would be willing to pay $50 a month for a fast, reliable high speed Internet service rather than be stuck with sluggish and impractical dial up service.

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