Rural America: Welcome to Verizon LTE Broadband - $120/Mo for 5-12Mbps With 30GB Cap • Stop the Cap!: “Definitely stay away [...] unless you like to see your data charges skyrocket (in my case more than doubling) when your use doesn’t,” reported Richard Thompson. “I’ve pulled the plug on it — literally.”Time to dump the "bandwidth by the bucket" pricing model that bears no economic relationship to the marginal cost of providing it. It's a gouge, pure and simple, enabled by a natural monopoly market. Verizon has these consumers over a barrel in areas where its landline marketing partner, Comcast, doesn't offer service.