A broadband farce in the UK countryside

Here's an appalling story from the British countryside that has some parallels in America where folks stuck on dial up or forced to suck a satellite have been given similar stratospheric broadband price quotes (and no stock or options) from incumbent telcos and cable providers. This story also illustrates the need for the UK to ditch its outmoded, copper cable plant that relies on highly constrained "little broadband" DSL.

Looks like the village of Dufton is a representative outpost deep in the UK "broadband desert" recently lamented by Prince Charles.