Why is Verizon chasing 4G speed records with 5G only days away?

Why is Verizon chasing 4G speed records with 5G only days away?: After nearly a year of hype, actual 5G service is now only days away. Verizon is launching commercial offerings in four cities next week — but the same carrier is touting an eleventh-hour breakthrough in 4G. Working with Qualcomm and Nokia in a live New York commercial environment, Verizon achieved a peak data speed of 1.45Gbps using LTE Advanced technology.

To put that in some perspective, Verizon’s 5G service is promising customers peak data speeds of 1Gbps — 10 to 100 times faster than typical cellular speeds today — with more typical performance in the 300Mbps range. So when Verizon says that (certain) 4G phones might outperform its 5G network, by a factor of nearly 50 percent, that’s a sure-fire recipe for customer confusion.

Adding to the confusion is the blurring between mobile and fixed service given Verizon's limited test market introduction of 5G fixed premise service. This is where mass marketing fueled expectations collide with reality since this service is naturally very limited to areas with sufficient existing fiber infrastructure and free of terrain and foliage obstructions that block 5G signals. But consumers naturally think it's available to them because a large mobile carrier is deploying it and may already be Verizon Wireless customers. Some have even jumped to the conclusion that it has obsoleted fiber to the premise technology.

AT&T's 4G LTE premise service bolt on could fall short of bandwidth demand

AT&T plans to use cell towers to bring internet access to thousands in rural South Carolina | Business | postandcourier.com: AT&T is planning to use cell towers across South Carolina to bring high-speed broadband to rural areas where internet access is slow to nonexistent. The telecom giant says it's in the process of installing antennas capable of connecting thousands of people in sparsely populated corners of the state. (Emphasis added) Roughly 12,000 homes and businesses will have access to the new service by the end of the year. The work covers some 20 counties in South Carolina under a Federal Communications Commission initiative to boost access in underserved areas. Company spokesman Daniel Hayes declined to say which areas would get service.

The problem is those thousands of people will need a lot of cells backhauled with fiber as bandwidth demand continues its inexorable march upward. Since this technology -- essentially a bolt on to existing 4G LTE mobile network -- is being deployed as a lower cost alternative to fiber to the premise, deploying lots of tower equipment and fiber backhaul would work against the CAPex cost saving objective.

The likely upshot is there will be too many household competing for too little shared bandwidth, particularly in peak evening times when video entertainment streaming and remote learning is done. For example, there have been reports within the past week that Verizon Wireless has throttled video streaming to reduce bandwidth demand.

Deceptive deal: Verizon Wireless 4G LTE "unlimited" isn't

Verizon Wireless which like other wireless ISPs has historically offered metered "data plans," sold in multiple price tiers based on the amount of data transacted over the connection. Under pressure from falling subscriber growth, Verizon Wireless recently introduced an "unlimited" service that dispenses with the meter and offers a flat monthly recurring charge under a 2-year contract. Sounds like a good deal, right, especially for the many households in areas redlined by landline ISPs and without an option for service?

Wrong. It's a lousy, deceptive deal. The VZ Wireless meter is still running under this so-called "unlimited" service which is in fact data limited. And it's a hard limit. Once the meter hits 10GB, the service is shunted off VZ Wireless's 4G LTE network and onto its outmoded and crippled 3G network that can't support streaming or Skype until the start of the next monthly billing cycle.

Growing bandwidth demand obsoletes Verizon Wireless 4G LTE Installed premise Internet product offering

Fellow blogger Doug Dawson has written extensively on burgeoning consumer bandwidth demand rendering obsolete DSL (Digital Subscriber Line) as an interim premise Internet service on the way to fiber to the premise (FTTP).

Now the trend is claiming Verizon Wireless's 4G LTE Installed service as its latest casualty. The service offers inadequate throughput to serve multiple devices. Plus its pricing is unworkable relative to current premise bandwidth needs.

The service is priced similar to Verizon's mobile service in monthly bandwidth consumption tiers. The more bandwidth used, the larger data plan a household will need. There are substantial overage charges for using more bandwidth than the contracted plan.

A single home office computer with daily business use and taking into account software updates would consume the bulk of the most generous plan offered -- 30 gigabits of data. That plan goes for an eye watering $120 a month -- leaving little left over for other devices.

Google's wireless service leaves bandwidth rationed business model undisturbed

Google's soft launch today of its Project Fi mobile wireless offering won't be a game changer for homes and small businesses unfortunate enough to be located outside the limited footprints of landline Internet service providers (or not in a Google Fiber "fiberhood") and reliant on wireless premise Internet service such as Verizon's 4G Installed service offering.

While Project Fi does allow the creation of wireless hot spots at a customer premise, it retains the metered pricing schemes of existing wireless providers wherein end users must purchase monthly bandwidth allowance levels, referred to as "bandwidth by the bucket."

That makes the service a poor value for premises service. It's easy to blow through the bandwidth allowances and end up with a large bill via software updates and video streaming. Parents in homes with teenage children who stream video such as Netflix have been shocked by jaw dropping bills. Or who do class work online, which has been spotlighted by Federal Communications Commissioner Jessica Rosenworcel as a key issue in America's Internet access disparities.

The Project Fi Plan and Pricing FAQ states:

Do you offer an unlimited data plan?

No, we do not offer an unlimited data plan. We believe you should only pay for the data you use.

 And you'll pay for it, all right.

If Google truly wishes to disrupt the existing wireless business model, it should build out fiber closer to neighborhoods and homes lacking fiber to the premise service and use it to backhaul really robust and not bandwidth rationed wireless service. This would be an interim step in a longer term effort to deploy fiber to the premise connections in these areas.

Rural America: Welcome to Verizon LTE Broadband - $120/Mo for 5-12Mbps With 30GB Cap • Stop the Cap!

Rural America: Welcome to Verizon LTE Broadband - $120/Mo for 5-12Mbps With 30GB Cap • Stop the Cap!: “Definitely stay away [...] unless you like to see your data charges skyrocket (in my case more than doubling) when your use doesn’t,” reported Richard Thompson. “I’ve pulled the plug on it — literally.”

Time to dump the "bandwidth by the bucket" pricing model that bears no economic relationship to the marginal cost of providing it. It's a gouge, pure and simple, enabled by a natural monopoly market. Verizon has these consumers over a barrel in areas where its landline marketing partner, Comcast, doesn't offer service.