Showing posts with label Starbucks culture. Show all posts
Showing posts with label Starbucks culture. Show all posts

Monday, September 28, 2009

Internet access -- not the coffee -- is likely primary attraction of U.S. coffee shops

MuniWireless has a summary and link to a social commentary piece that posits Americans go to coffee shops like Starbucks not so much for the coffee and baked goods or even the social ambiance savored -- slowly -- in European coffeehouses.

Instead, the draw is wireless high speed Internet access that has made U.S. coffee cafes more like public computing centers with patrons' making more eye contact with their laptop displays than other customers. (Query: I wonder if any U.S. coffee chains or shops applied for public computing center subsidies in broadband component of the economic stimulus package, especially during the current downturn that has customers buying fewer premium four dollar espresso drinks?)

Rather than socializing and conversing like their European coffeehouse counterparts, Americans are primarily there to get Internet access and to get work done -- or dash out the door with coffee to go in a paper cup instead of one made of china.

I suspect the difference between U.S. and European coffeehouses can't be fully ascribed to sociological factors. For many Americans, Starbucks and other retail coffee venues are about getting affordable broadband that can't be obtained at home due to the fractured and subpar state of premises-based advanced telecommunications infrastructure.