tag:blogger.com,1999:blog-25089246.post6529386514244319673..comments2024-02-07T08:30:28.786-08:00Comments on U.S. Telecom Infrastructure Crisis: Internet access -- not the coffee -- is likely primary attraction of U.S. coffee shopsFred Pilothttp://www.blogger.com/profile/18352861125794506929noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-25089246.post-25203892705401219382009-09-28T20:46:48.913-07:002009-09-28T20:46:48.913-07:00For the record, I don't claim any expertise in...For the record, I don't claim any expertise in coffee house marketing and operations. I merely discussed a premise by the author of the original article that for many, the big draw at coffee venues is WiFi access. <br /><br />I expanded on the premise by pointing out a lot of these folks can't get a decent Internet connection at home because of inadequate wireline premises infrastructure.Fred Pilothttps://www.blogger.com/profile/18352861125794506929noreply@blogger.comtag:blogger.com,1999:blog-25089246.post-71691218848349815272009-09-28T16:35:35.756-07:002009-09-28T16:35:35.756-07:00Respectfully, Fred, you should really stick to wha...Respectfully, Fred, you should really stick to what you know. 'Cause it's clear you know little about "coffee shops."<br /><br />There are about 20% of the total number of customers each day at Centro Coffee House, on Main Street, in Placerville, who go there to use the WiFi. They tend to be about 50/50 split between those who can't get broadband at home of office, and those who can get on-line elsewhere. The other 80% are there for the ambiance, the quality, and the social interactions. Even <b><i>I</i></b> seldom bring in a computer to use the Wifi, even with my technology practice.<br /><br />WiFi is an attractor, but it's not the primary reason most customers visit the coffee shop. They can go to other coffee shops on Main Street and get lower prices and the same free WiFi...but they come to Centro. Why would you think that's true?<br /><br />WiFi is a temporary phenomenon, riding atop the past couple of decades' fad of coffee shops. As more people get Internet broadband access at home, that will mean more of them come for the coffee, not the WiFi. So, if public WiFi diminshes in value, and the coffee house survives, to what will you attribute that success?<br /><br />WiFi adds about 12-15% to a Coffee House's gross sales, not the 50%+ your opinion might suggest.Carol Annehttps://www.blogger.com/profile/07614756604605646347noreply@blogger.com