Sunday, December 23, 2012

BellLabs: Soaring VOD, OTT Video Usage Shaking Up the IP Edge

BellLabs: Soaring VOD, OTT Video Usage Shaking Up the IP Edge: Bell Labs researchers make their forecasts in a report titled “Video Shakes Up the IP Edge,” in which they predict that by 2020, U.S. video consumers will access a whopping seven hours of video each day, up from 4.8 today. Consumers also will turn increasingly to tablets to watch videos whether at home or on the go, says BellLabs.

This trend will be accompanied by “a dramatic shift in viewing habits,” as viewers switch from watching broadcast content to video-on-demand (VoD) services, demand for which will grow to 70% of daily consumption from 33% today, the report says. The researchers also note that cloud services, news sites and social networking applications will become more video-based and be accessible anywhere, anytime via tablets, which suggests Internet video content will increase 12 times.

These trends, according to Bell Labs’ predictions, “will stretch the capabilities [of] the residential broadband networks many service providers use today. As the delivery of video content rapidly moves from traditional broadcast TV to the ‘unicast’ delivery of personalized content to individuals, disproportionate pressure will be placed on the ‘IP edge’ of these networks,” where most of the network ‘intelligence’ needed to deliver personalized content on-demand resides.

In case anyone was wondering why fast fiber to the premises Internet infrastructure is now an imperative.  And consider the additional demand should personal video communications take off as a new (not so new, actually) app.

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