Thursday, June 12, 2008

Survey results show speedy broadband a threshold advanced IP service

A survey of of executives, engineers and consultants representing the cable, telephone, satellite TV, broadcast, and technology equipment industries found that consumers are most interested in high speed Internet connectivity ahead of other advanced services such as HDTV over Internet and digital phone service.

Survey participants were asked to rank several advanced communications services on a scale of 1 to 5, with 5 being the most attractive to customers. High-speed data speeds received more rankings of 5 than any other service. Nearly 40 percent of the respondents ranked data rates as a top draw. About one-fourth of participants ranked HDTV service as a 5. Digital phone service received the fewest top rankings. Only 9.2 percent of participants ranked it at 5.

The results of the survey by Pike & Fisher Broadband Advisory Services were released today at Pike & Fisher's Broadband Policy Summit IV.

The results are hardly unexpected considering the U.S. is still playing catch up with other industrialized nations on broadband access and throughput speeds, with too many Americans still relegated to early 1990s era dialup. They show a solid broadband offering with robust bandwidth is a threshold service consumers want first and foremost ahead other advanced IP services.

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